Results of Social and Behavior Change Communication Pilots in Senegal and Malawi
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Social and behavior change communication (SBCC) represents the culmination of decades of research and practice in the public health field, where communication has been a critical element of efforts to encourage positive health behaviors.
A basic tenet of SBCC is that information is necessary but seldom sufficient to sustainably change behavior (C-Change, 2012). The methodology bridges the gap between awareness and action by influencing the beliefs that can block or enable
needed behavior change.