Results of Social and Behavior Change Communication Pilots in Senegal and Malawi

Social and behavior change communication (SBCC) represents the culmination of decades of research and practice in the public health field, where communication has been a critical element of efforts to encourage positive health behaviors. A basic tenet of SBCC is that information is necessary but seldom sufficient to sustainably change behavior (C-Change, 2012). The methodology bridges the gap between awareness and action by influencing the beliefs that can block or enable needed behavior change.