Senegal Behavior Change Communication Research: Kaolack Endline Report

This report summarizes the results from a three-month pilot research activity in Kaolack, Senegal designed to test whether communications techniques can bring about changes in family members’ knowledge, attitudes, and behaviors related to their children learning to read. At the end of three months, family members in Kaolack demonstrated strong recall of the main messages of the campaign and were much more likely than control families to espouse beliefs supportive of their children learning to read.