Literacy instruction programs have arguably had limited success because they focus on the technical – but not the social – aspects of literacy instruction. Reform efforts in sub-Saharan Africa have regularly failed to shift pedagogy away from teacher-led whole-class direct instruction to activities that are more effective for learning. In part, the failure is due to a lack of recognition of the social nature of classrooms where teacher-child interactions are conditioned by cultural predispositions. New research from Tanzania identified such challenges to pedagogical reform and points to potential solutions. One approach focuses on the child - to develop their social and emotional competencies. Teachers in Mtwara, Tanzania - but not parents – think that confidence and curiosity are important for student learning and report that interactive teaching activities are less effective in rural areas where students lack these competencies. Evidence suggests that building students’ confidence to participate in class is achievable relatively quickly. A second approach is to adapt teaching activities. Teachers in Tanzania report reluctance to implement teaching activities that undermine the social goals of instruction, such as avoiding embarrassment and promoting a sense of fairness and togetherness in the classroom. Instruction would be more effective if activities are co-designed with teachers to achieve both the social goals and the cognitive/learning goals of teaching.