Social Behavior Change Communication to Increase Parental Engagement in Children’s Reading Practice: Baseline Report

The USAID/ Uganda Literacy Achievement and Retention Activity will implement an eight-week Social Behavior Change Communication (SBCC) pilot in Ssekanyonyi Coordinating Centre in Mityana district. The purpose of the SBCC pilot is to increase parental engagement in their children’s reading practice at home. USAID/ Uganda Literacy Achievement and Retention Activity contracted Development Links Consult (DLC) to undertake the baseline survey for the pilot with the purpose of establishing the pre-intervention status of the parents and teachers regarding early grade literacy attitudes, norms, perceptions of self-efficacy and behaviors.