Results of the Social and Behavior Change Communication Campaign in Uganda to Increase Parents' Engagement in Children's Reading

What impact can a social and behavior change communication (SBCC) campaign have on parental engagement in their children’s reading practice at home? RTI International began exploring this question in 2014 by reviewing SBCC theory and how it could apply to the education sector. RTI implemented a proof-of concept study in Senegal in 2015, followed by a pilot study in Malawi in 2016 (Schmidt, 2014). Because the results were promising, the USAID/Uganda Literacy Achievement and Retention Activity chose to include SBCC in its implementation to encourage parents and guardians of early grade (Primary [P]1 to P4) learners in government-aided schools to read with their children at home. This document summarizes the results of the 2017 SBCC pilot evaluation in Uganda.