Social and Behavior Change Communication to Increase Parental Engagement in Children's Reading Practice

The USAID/Uganda Literacy Achievement and Retention Activity (LARA) undertook an assessment of an eight-week social and behavior change communication (SBCC) pilot campaign in the Ssekanyonyi Coordinating Center, Mityana district. The purpose of the communication campaign was to improve parent’s engagement in their children’s reading practice at home. To evaluate the campaign’s impact, DLC Consult collected data for the baseline survey in June 2017 and for the endline survey in August 2017. The survey team interviewed 906 parents at baseline and 936 parents at endline.