The purpose of this formative assessment is to contribute to the community outreach component of the EGR program by collecting and analysing information about target audiences, specifically their knowledge, attitudes and behavior. This information will contribute to the design of messages, techniques and tools that will resonate with the target audience. The assessment has collected information and identified current parent and family practices, explored the behaviors of reading in homes and communities in terms of resources available and activities organized, and engaged the targeted group in different aspects of the assessment to develop the correct recommendations enabling EGR to define and implement realistic and concrete community outreach activities.