The Tusome Early Grade Reading Activity is USAID’s flagship education program in Kenya. This CIES 2019 presentation shares the findings from research currently in progress to analyze Tusome’s 2017 lesson observation data, and shares lessons learned from: designing a coaching program to operate at scale; effectively combining incentives and sanctions to drive coaching activities; and effectively combining automated, moderately high-tech data pipelines with qualitative, low-tech feedback on coaching of coaches.