Social and Behavior Change Communication is the systematic application of interactive, theory-based, and research-driven communication processes and strategies to address tipping points for change at the individual, community, and social levels.
The files included with this resource include the presentation and background materials used during a seminar on SBCC delivered by Karen Schmidt and Joe DeStefano.
The agenda for this SBCC Seminar, delivered in May 2014, was:
Part 1: What is Social and Behavior Change Communication?
Part 2: What is the history and theoretical basis for SBCC?
Part 3: What is the best way to develop a SBCC Strategy?