Chapter 5 of the book Cultivating Dynamic Educators: Case Studies in Teacher Behavior Change in Africa and Asia. This chapter critically reviews the design, implementation, and evaluation of an attempt to study an exploratory short message service (SMS)–based intervention conducted under the auspices of the United States Agency for International Development’s (USAID’s) Malawi Early Grade Reading Activity (EGRA).1 The overall EGRA program, which was implemented from July 2013 to October 2016 in 1,614 schools across 11 educational districts, was designed to support Malawi’s Ministry of Education, Science, and Technology (MOEST) to improve reading outcomes in both Chichewa. and English languages among children in grades 1–3. The

This report summarizes the results from a three-month pilot research activity in Kaolack, Senegal designed to test whether communications techniques can bring about changes in family members’ knowledge, attitudes, and behaviors related to their children learning to read. At the end of three months, family members in Kaolack demonstrated strong recall of the main messages of the campaign and were much more likely than control families to espouse beliefs supportive of their children learning to read.