Wolof

Under the Education Data for Decision Making (EdData II) task order titled “Measurement and Research Support to Education Strategy Goal 1,” RTI International implemented a three-month SBCC campaign in the Senegalese communities of Kaolack and Rufisque. This campaign included radio broadcasts, community meetings, community-theater, and posters reinforcing a common set of messages regarding what parents and family members could do to help their children learn to read. The objectives of the campaign were to enhance families’ perception of the value of reading, promote children’s reading and literacy as a pleasure and a shared responsibility, and strengthen parents’ confidence in their ability to improve their children’s success in reading. The campaign also helped overcome a lack of reading materials in the community by providing stocks of books that children and families could borrow.

The following poster images were designed for the Social and Behavior Change Communications (SBCC) campaign in the Senegalese school communities of Kaolack and Rufisque. SBCC, a strategy originally used to support public health initiatives, utilizes a series of communication techniques to bring about changes in family members’ knowledge, attitudes, and behaviors related to their children learning to read. The five posters found in this document were placed in public spaces in Kaolack and Rufisque and served as one of the many forms of campaign material designed to influence families’ attitudes toward their children’s reading.